The Hidden Cost of Friction: Why Great Tourism Products Never Reach Global Markets In tourism, the quality of the experience matters. But so does the ease with which that experience can be found, understood, booked and paid for. When tourism businesses struggle to grow internationally, the explanation usually sounds familiar. The destination is not well
Trust Is the New Currency: Why International Travellers Still Need Trusted Sellers “People don’t buy travel because they find a destination. They buy because they trust the person who recommends it.” For years, the tourism industry has been captivated by technology. We’ve celebrated online booking platforms, artificial intelligence, digital marketing, social media, and automation as
Tourism Is Economic Infrastructure: Why Destinations Must Think Like Economies, Not Attractions “A destination becomes globally competitive not simply because it has more attractions, but because its tourism system creates more value across the wider economy.” When most people think about tourism development, they picture places. These places matter. They give travellers a reason to
Why African Tourism Doesn’t Have a Product Problem. It Has a Distribution Crisis. “The future belongs not to the destinations with the best products, but to those with the best systems for getting those products to market.” For years, the African tourism industry has been asking the wrong question. When visitor numbers soften, beds remain
Turning tourist guiding into a strategic part of tourism development can really benefit both travelers and local communities. I often notice that tourist guides are seen mainly as rule enforcers, but their role goes much deeper. Tourist guides are on the front lines with visitors, helping them connect with culture, history, and the people in
China’s announcement of zero-tariff imports for goods from 53 African countries is more than a headline about trade deals. I see it as a signal that China’s approach toward Africa and other developing markets is moving from simple resource extraction to a more complex, interconnected economic model. This step opens new opportunities. At the same
Tourism plays a bigger role in economic growth than many people realize. When I look at places investing in tourism, it’s clear that destinations setting themselves up as economic infrastructure, and not just as visitor attractions, see bigger benefits for both short-term recovery and long-term development. The secret is not found in flashy promotions or
Intellectual property and tourism policy sometimes seem worlds apart. However, as “Meaningful Tourism” becomes increasingly popular, understanding how legal rights apply to these ideas can help everyone—from researchers to businesses—make sure they’re using them correctly. After spending considerable time checking out what the law actually shields, and what falls outside its scope in tourism concepts,
Meaningful Tourism is not just another buzzword in the travel industry. It’s a revolutionary approach transforming how we experience travel. At its core, Meaningful Tourism, often referred to as MT, seeks to align the interests of all involved in the tourism sector by fostering shared benefits and satisfaction across the board. This approach was spearheaded
Travel provides a way to connect, learn, and grow. Since I care about shaping tourism’s future, my focus is on digital tools and strategies that make travel more inclusive, transparent, and sustainable. Today, technology plays a bigger role than ever in helping tourism move forward responsibly. In this article, I’ll shine a light on how
