Meaningful Tourism: The Missing Piece
Tourism is full of good intentions, but not all actions are created equal. In under 30 minutes, this free course breaks down how Meaningful Tourism complements Sustainable and Responsible approaches—using plain language, real-world examples, and a clear focus on what matters most right now.
Participants gain clarity on the distinct roles each model plays—and why Meaningful Tourism is essential for delivering real benefits to communities, SMEs, visitors, staff, destinations, and nature.
For those ready to move from awareness to action, the course introduces the next step: the flagship program, “Meaningful Tourism for Everyone: Creating Local Value.” In just 21 days, participants co-design local partnerships and publish a buyer-ready one-page impact plan.
What’s Covered:
- Clear definitions of Sustainable, Responsible, and Meaningful Tourism
- What each approach focuses on—and where it works best
- Simple, real-world examples of Meaningful Tourism in action
- Why Meaningful Tourism is urgent now (community voice, buyer demand, competitive edge)
- How to take the next step with the full hands-on course
Includes: A downloadable One-Page Comparison Handout with definitions and examples.
Who It’s For:
Tour operators, guides, boutique hotels, attractions, DMOs, students, and curious travelers looking to understand and apply tourism models that deliver real value.
Requirements:
None—just interest and 30 minutes.