Meaningful Tourism for Everyone: Creating Local Value
This hands-on course transforms the Meaningful Tourism paradigm into a clear, practical action plan. Participants co-design three community partnerships, implement SME-first sourcing and a revenue-share model, add accessibility quick wins, and publish a one-page Impact Plan trusted by buyers, DMOs, and OTAs.
No vague claims. No greenwashing. Instead, the course focuses on two concrete KPIs—Local Spend % and Community Benefit %—tracked with receipts, a one-page Community Benefit Agreement (CBA), and an accessibility factsheet. It’s built for real-world operators, hotels, guides, students, and destination teams working with limited time and budget.
By the end, learners walk away with a repeatable system to:
Prove real benefits for communities and small businesses
Speed up procurement cycles
Stand out with honest, verifiable impact
What Participants Learn:
How Meaningful Tourism complements Sustainable (supply-side) and Responsible (visitor-behavior) models by centering measurable benefits for all stakeholders
How to co-design a Community Benefit Agreement (CBA) and implement SME-first sourcing, a simple revenue-share model, and key accessibility upgrades
How to track Local Spend %, Community Benefit %, and a Stakeholder Satisfaction Snapshot (visitors, partners, staff)
How to publish a buyer-ready one-pager and pitch it effectively in RFPs and OTAs
What’s Included:
Downloadable templates: CBA, KPI tracker (with multi-currency support), accessibility factsheet, one-page Impact Plan
Three hands-on projects
Quizzes to reinforce learning
Requirements:
Only basic computer skills are needed. Access to a tour, room, or activity is helpful but not required.
Ideal for:
Tourism professionals, hospitality and attraction staff, DMOs, students, career-switchers, and impact-driven travelers looking to support local communities with real results.