Exhibition Profits
How Tourism SMEs Win Big at International Travel Fairs.
Turn expensive trade show booths into real bookings, real partnerships, and real growth.
Most small tourism businesses lose money at international exhibitions. They show up with hope instead of strategy, collect business cards instead of leads, and return home with nothing to show for their investment. Exhibition Profits changes that.
Written for tour operators, guesthouses, community projects, lodges, DMOs, and tourism entrepreneurs, this practical guide shows you how to turn ITB, WTM, Indaba, FITUR, ATM, GITF and other exhibitions into powerful sales and networking machines. No big budgets required.
Inside this book, you’ll learn how to:
- Choose the right exhibitions for your market
- Design a booth that attracts serious buyers
- Craft a 30-second pitch that makes you unforgettable
- Capture high-quality leads buyers love responding to
- Use follow-up messages that convert interest into bookings
- Build long-term partnerships that grow your business
- Calculate ROI so every event you attend is worth it
You also get plug-and-play templates, including:
- Exhibition Fit Checklist
- Booth Design Planner
- Pitch Builder Templates
- Lead Capture Form
- Follow-Up Funnel Map
- ROI Calculator
- 30-Day Post-Exhibition Action Plan
Whether you’re new to tourism exhibitions or want stronger results from the fairs you already attend, this book gives you a simple, clear, and repeatable system to win big on the global stage.
Do less. Prepare smarter. Convert more.
Your next trade show can be the turning point.